Years ago, I found myself in a name I created, ‘The Girl Mirage,’ a commentary on the ephemerality of ideas, of perception, and of existence as a whole.
Everything I created and built was done under this name. At first, this served me. But soon, this confused others and, ultimately, myself. One website full of art turned into a portfolio of work in advertising and marketing. In 2020, after years of multimedia and multidisciplinary arts, and work as a media and brand consultant, I realized I needed to give myself the same advice I’d give to others: present your work to help your audience.
But, I asked myself, who was my audience—and what was I doing?
So many of us tend to confuse who we are with what we do. At the start of the pandemic, I gave a workshop at Syracuse University ‘You Are Not A Brand: Identity on Social Media.’ The talk was about how you can be one holistic person with many different ‘brands’ or things that you do. Father, son, brother, rap artist—all in just one person, and this was one example among the many I presented.
And so, during the pandemic, I spent time doing work on myself to understand who I am, and all that I do.
Now, I’m in the process of creating multiple and different brands for each of the things I do, and offer, to both help myself and others.
Today, The Girl Mirage is a multidisciplinary artist and storyteller using the surreal to explore the ephemeral and shine a light on societal perceptions. Join me as I build something great and share new creations with a focus on art and music, with posts and videos that can both entertain and educate. A Patreon will also be in the near future, with more to come.
